When we couldn’t find that person, I thought the writing was on the wall. What I didn’t bet on was…. you.
During our closedown period, we sold 5x our normal order volume, and sent 11,113 garments out the door. Our inbox filled up with messages from people who couldn’t imagine buying any other underwear.
That incredible volume of orders meant that we could close the business down with integrity, while offering an extra month’s work to the team.
In our final weeks of trading, some members of the team approached me with a crazy idea: maybe there was a way for them to take Nisa forward. After seeing how passionate our customers were about our garments, they couldn’t stand the thought of losing this beautiful business we’d created together, and hatched a plan to keep it alive.
The deal was done at the 11th hour - we had already closed the doors. Then, miraculously, on the day of the farewell party I signed the sale agreement with the new owners. This was no mean feat for the team and I can hardly believe things have worked out this way. From the very beginning, I had a dream that one day Nisa would be taken over by its staff.
Nisa’s next phase will involve Pam, Queen, Hannah, Li Ling and Yuri. They’re kicking off Nisa 2.0 with a PledgeMe campaign launching Monday 14th August, which will enable them to establish a new version of Nisa. Their goal is to re-employ as many of the team as possible to make your favourite briefs, bralettes, swimwear and socks and take Nisa to the next level.
Let’s keep the dream alive xx